Ambivalence is better than indifference : behavioral and neurophysiological assessment of ambivalence in online environments
Akshat Lakhiwal, Hillol Bala, Pierre-Majorique Léger
| Year of publication: |
2023
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|---|---|
| Authors: | Lakhiwal, Akshat ; Bala, Hillol ; Léger, Pierre-Majorique |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 2, p. 705-732
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| Subject: | Ambivalence | indifference | decision-making | NeuroIS | information representation | valence | digital platforms | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/17123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422499