Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Teresa Scassa
| Year of publication: |
2011
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|---|---|
| Authors: | Scassa, Teresa |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 4, p. 354-370
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| Subject: | Guerilla-Marketing | Guerilla marketing | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Gesetzgebung | Legislation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297064