Extent: | Online-Ressource (xii, 268 Seiten) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. 233-251) and index Preliminaries; CONTENTS; INTRODUCTION; CHAPTER 1: FORDISM AND TAYLORISM COME TO EUROPE; CHAPTER 2: AMERICANIZATION AS A MISSION, 1945-1955; CHAPTER 3: MASS PRODUCTION, MASS DISTRIBUTION, AND NEW TECHNOLOGY; CHAPTER 4: MANAGING FIRMS AND THEIR CONSUMERS; CHAPTER 5: ECONOMIC SLOWDOWN AND THE AMERICAN MODEL; CHAPTER 6: COMPANIES AND CONSUMERS; CHAPTER 7: INDUSTRIAL RELATIONS AS A BARRIER TO AMERICANIZATION; CONCLUSION; Notes; Literature; Index Electronic reproduction; Available via World Wide Web |
ISBN: | 978-1-4020-2934-9 ; 978-1-4020-2884-7 |
Other identifiers: | 10.1007/1-4020-2934-9 [DOI] |
Classification: | Wirtschaftsgeschichte ; Europäische Geschichte in Mittelalter und Neuzeit: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014274784