Extent:
Online-Ressource (xii, 268 Seiten)
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references (p. 233-251) and index
Preliminaries; CONTENTS; INTRODUCTION; CHAPTER 1: FORDISM AND TAYLORISM COME TO EUROPE; CHAPTER 2: AMERICANIZATION AS A MISSION, 1945-1955; CHAPTER 3: MASS PRODUCTION, MASS DISTRIBUTION, AND NEW TECHNOLOGY; CHAPTER 4: MANAGING FIRMS AND THEIR CONSUMERS; CHAPTER 5: ECONOMIC SLOWDOWN AND THE AMERICAN MODEL; CHAPTER 6: COMPANIES AND CONSUMERS; CHAPTER 7: INDUSTRIAL RELATIONS AS A BARRIER TO AMERICANIZATION; CONCLUSION; Notes; Literature; Index
Electronic reproduction; Available via World Wide Web
ISBN: 978-1-4020-2934-9 ; 978-1-4020-2884-7
Other identifiers:
10.1007/1-4020-2934-9 [DOI]
Classification: Wirtschaftsgeschichte ; Europäische Geschichte in Mittelalter und Neuzeit: Allgemeines
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014274784