Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences
Ulun Akturan and Deniz Kuter
| Year of publication: |
2024
|
|---|---|
| Authors: | Akturan, Ulun ; Kuter, Deniz |
| Subject: | Customer commitment | Fashion retailers | Omni-channel customer experience | Seamless experience | Word-of-mouth intention | Textilhandel | Textile distribution | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2023-0545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158212