Type of publication: Article
Type of publication (narrower categories): Article
Language: Spanish
Other identifiers:
10.1016/S1135-2523(12)60005-7 [DOI]
665336683 [GVK]
hdl:10419/54518 [Handle]
Classification: M31 - Marketing
Source:
Persistent link: https://www.econbiz.de/10010280517