An adapted TPB approach to consumers’ acceptance of service-delivery drones
Zahy B. Ramadan, Maya F. Farah and Mona Mrad
| Year of publication: |
August 2017
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|---|---|
| Authors: | Ramadan, Zahy B. ; Farah, Maya F. ; Mrad, Mona |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 29.2017, 7, p. 817-828
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| Subject: | Drones | consumer–brand relationship | globalisation | self-service technology | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Globalisierung | Globalization | Innovationsakzeptanz | Innovation adoption | Drohne | Drone | Welt | World | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2016.1242720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011711445