An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
Kun Chang Lee; Habin Lee; Namho Lee; Jaehoon Lim
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Kun Chang ; Lee, Habin ; Lee, Namho ; Lim, Jaehoon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 552-563
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Fuzzy-Set-Theorie | Fuzzy sets | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778577