An alternative efficient representation of demand-based competitive asymmetry
| Year of publication: |
2007
|
|---|---|
| Authors: | Desarbo, Wayne S. ; Grewal, Rajdeep |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 28.2007, 7, p. 755
|