An alternative framework for examining the industrial buying process
Robert E. Spekman
| Year of publication: |
1978
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|---|---|
| Authors: | Spekman, Robert E. |
| Published in: |
Organizational buying behavior. - Chicago, Ill. : American Marketing Ass., ISBN 0-87757-106-6. - 1978, p. 84-90
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002849789