An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Ramazan Esmeli, Mohamed Bader-El-Den, Hassana Abdullahi
| Year of publication: |
2022
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|---|---|
| Authors: | Esmeli, Ramazan ; Bader-El-Den, Mohamed ; Abdullahi, Hassana |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 420-434
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| Subject: | Customer loyalty | E-commerce | Early purchase prediction | Personalised content | User behaviour analysis | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271515