An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Shruti Gupta, Deepak Chawla
| Year of publication: |
2021
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|---|---|
| Authors: | Gupta, Shruti ; Chawla, Deepak |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 23.2021, 3, p. 290-308
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| Subject: | cause related marketing | CRM | purchase intention | perception | attitude | convergent and discriminant validity | India | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Indien | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.116157 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598723