An analysis of advertising and distribution effectiveness
Sophocles N. Brissimis; K. E. Kioulafas
| Year of publication: |
1987
|
|---|---|
| Authors: | Brissimis, Sophocles N. ; Kioulafas, K. E. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 28.1987, 2, p. 175-179
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| Subject: | Absatz | Werbung | Erfolg | Griechenland | Advertising | Verteilungswirkung | Distributional effect | Theorie | Theory | Einkommensverteilung | Income distribution | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502067