An analysis of advertising and distribution effectiveness
| Year of publication: |
1987
|
|---|---|
| Authors: | Brissimis, Sophocles N. ; Kioulafas, K. E. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 28.1987, 2, p. 175-179
|
| Publisher: |
Elsevier |