An analysis of B2B consumers of Cement Brands in Mumbai
D. Y. Patil, Kamini Khanna, Ravishankar
| Year of publication: |
2022
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|---|---|
| Authors: | Patil, D. Y. ; Khanna, Kamini ; Ravishankar |
| Published in: |
Finance India : the quarterly journal of Indian Institute of Finance. - Greater Noida, UP : [Verlag nicht ermittelbar], ISSN 0970-3772, ZDB-ID 1130817-5. - Vol. 36.2022, 1, p. 297-308
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| Subject: | B2B | Business | Cement | Consumer | Marketing | Mumbai | India | Indien | B-to-B-Marketing | Business-to-business marketing | Zementindustrie | Cement industry | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Zement | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349064