An analysis of B2B consumers of Cement Brands in Mumbai
Year of publication: |
2022
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Authors: | Patil, D. Y. ; Khanna, Kamini ; Ravishankar |
Published in: |
Finance India : the quarterly journal of Indian Institute of Finance. - Greater Noida, UP : [Verlag nicht ermittelbar], ISSN 0970-3772, ZDB-ID 1130817-5. - Vol. 36.2022, 1, p. 297-308
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Subject: | B2B | Business | Cement | Consumer | Marketing | Mumbai | India | Lieferantenmanagement | Supplier relationship management | Indien | Zementindustrie | Cement industry | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
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