An analysis of B2B ingredient co-branding relationships
| Year of publication: |
2008
|
|---|---|
| Authors: | Erevelles, Sunil ; Stevenson, Thomas H. ; Srinivasan, Shuba ; Fukawa, Nobuyuki |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 8, p. 940-952
|