An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Gordon Liu; Wai-Wai Ko
| Year of publication: |
2011
|
|---|---|
| Authors: | Liu, Gordon ; Ko, Wai Wai |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 100.2011, 2, p. 253-281
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| Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Kooperation | Cooperation | Nonprofit-Organisation | Nonprofit organization | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009162102