An analysis of collaboration between Coca-Cola and Carrefour using drama theory
| Year of publication: |
2011
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|---|---|
| Authors: | Handayati, Yuanita ; Simatupang, Togar M. ; Sridharan, Ramaswami |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 21933935. - Vol. 5.2011, 1 (1.1.), p. 1-25
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