AN ANALYSIS OF CONSUMER CHARACTERISTICS ASSOCIATED WITH THE PURCHASE OF BEEF AND PORK VARIETY MEATS

This analysis uses a dichotomous qualitative response model to assess the influences of several economic and demographic characteristics of consumers on the purchase decision for variety (edible organ and offal) meats. Specific factors considered include education, age, income, household size, and ethnic heritage. Data collected from a survey of 3,340 consumers are utilized. Results confirm strong income, age, household size, and ethic effects on the purchase of variety meats.