An Analysis Of Internal and External Factors Affecting Peel Hotel PLC's Profitability Performance

The purpose of this article is to examine Peel Hotels PLC’s relative financial performance with its internal factors and external factors. The data collected from annual reports of Peel Hotels PLC for the period 2014 to 2018 has been analysed through regression correlation. Return on assets (ROA) is used as the measurement of company’s performance whereas risk indicators are selected as internal factors and macroeconomic factors are used as the external factors. When these considerations are analysed, the operational risk indicators which are operational ratio and operating margin that under internal factors will most influence the performance. A few recommendations are suggested based on the results.