An analysis of marketing programmes adopted by regional small and medium-sized enterprises
Guy Parrott and Muhammad Azam Roomi and David Holliman
| Year of publication: |
2010
|
|---|---|
| Authors: | Parrott, Guy ; Roomi, Muhammad Azam ; Holliman, David |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 17.2010, 2, p. 184-203
|
| Subject: | Marketingmanagement | Marketing management | KMU | SME | Kernkompetenz | Core competency | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991878