An analysis of Michael E. Porter's competitive strategy : techniques for analyzing industries and competitors

Cover Page -- Title Page -- Copyright -- Contents -- WAYS IN TO THE TEXT -- Who Is Michael E. Porter? -- What Does Competitive Strategy Say? -- Why Does Competitive Strategy Matter? -- SECTION 1: INFLUENCES -- Module 1: The Author and the Historical Context -- Module 2: Academic Context -- Module 3: The Problem -- Module 4: The Author's Contribution -- SECTION 2: IDEAS -- Module 5: Main Ideas -- Module 6: Secondary Ideas -- Module 7: Achievement -- Module 8: Place in the Author's Work -- SECTION 3: IMPACT -- Module 9: The First Responses -- Module 10: The Evolving Debate -- Module 11: Impact and Influence Today -- Module 12: Where Next? -- Glossary of Terms -- People Mentioned in the Text -- Works Cited