An Analysis of prevailing cooperative advertising practices with a consideration of some of the problems involved in using cooperative advertising
Roland L. Hicks
| Year of publication: |
1955
|
|---|---|
| Authors: | Hicks, Roland L. |
| Publisher: |
[Ann Arbor, Mich.] : [Univ. Microfilms] |
| Extent: | XII, 228 S. |
|---|---|
| Series: | Doctoral Dissertation Series ; Publ. No 14,806 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | University Park, Pa., Pennsylvania State Univ., Erziehungswiss. Diss., 1955 |
| Notes: | [Mikrofilm] |
| Source: |
Persistent link: https://www.econbiz.de/10004853782