An analysis of role adoptions and scripts during customer-to-customer encounters
| Year of publication: |
2000
|
|---|---|
| Authors: | Parker, Cathy ; Ward, Philippa |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 3-4, p. 341-358
|