An analysis of stock market response to the IOC's commercial partnership : the case of the TOP partnership program
Hyun-Duck Kim; Changwook Jung; Jeoung-Hak Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Hyun-duck ; Jung, Changwook ; Lee, Jeoung Hak |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 3, p. 332-351
|
| Subject: | sponsorship | Olympics | stock market | abnormal returns | Sponsoring | Sponsorship | Aktienmarkt | Stock market | Börsenkurs | Share price | Kapitaleinkommen | Capital income | Sportveranstaltung | Sport event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787518