An analysis of the importance of the long tail in search engine marketing
Bernd Skiera; Jochen Eckert; Oliver Hinz
| Year of publication: |
2010
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|---|---|
| Authors: | Skiera, Bernd ; Eckert, Jochen ; Hinz, Oliver |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 9.2010, 1/6, p. 488-494
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897858