An Analysis of the Wealth Effects of Green Marketing Strategies
| Year of publication: |
2000
|
|---|---|
| Authors: | Mathur, Lynette Knowles ; Mathur, Ike |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 50.2000, 2, p. 193-200
|
| Publisher: |
Elsevier |