An analytic hierarchy process approach to assessing consumers' distribution channel preference
| Year of publication: |
2010
|
|---|---|
| Authors: | Chiang, Wei-yu Kevin ; Li, Zhen |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 38.2010, 2 (1.1.), p. 78-97
|