An application of a foresight-based new product planning model : a case study of a large household appliance manufacture in China
Year of publication: |
2012
|
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Authors: | Yuan, Benjamin J. C. ; Liu, Chun Yi ; Ho, Shun Chuan ; Kao, Hector K. M. ; Shen, Po Chang |
Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 6.2012, 3, p. 444-461
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Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Hausgeräteindustrie | Home appliance industry | China |
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