An application of a network approach to marketing : defending and changing market positions
Lars-Gunnar Mattsson
| Year of publication: |
1985
|
|---|---|
| Authors: | Mattsson, Lars-Gunnar |
| Published in: |
Changing the course of marketing : alternative paradigms for widening marketing theory. - Greenwich, Conn. [u.a.] : Jai Press, ISBN 0-89232-627-1. - 1985, p. 263-288
|
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001307189