An Application of Econometric Models to International Marketing

Currently available econometric techniques provide useful information for measuring international markets. A key aspect of these techniques is the use of an extensive a priori analysis, which is demonstrated in a study of the international market for still cameras.

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Year of publication:	1970
Authors:	Armstrong, J. Scott

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Type of publication:	Book / Working Paper
Language:	English
Notes:	Armstrong, J. Scott (1970): An Application of Econometric Models to International Marketing. Published in: Journal of Marketing Research No. 7 (1970): pp. 190-198.
Classification:	C01 - Econometrics ; M31 - Marketing
Source:	BASE

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