An application of integrating SERVQUAL and Kano's model into QFD for logistics services : A case study from Turkey
Year of publication: |
2009
|
---|---|
Authors: | Baki, Birdogan ; Sahin Basfirinci, Cigdem ; Murat AR, Ilker ; Cilingir, Zuhal |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 21.2009, 1, p. 106-126
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Logistics data processing | Service quality assurance | SERVQUAL | Modelling | Quality function deployment | Turkey |
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