Type of publication: Article
Notes:
Kuhn, Kerri-Ann, Alpert, Frank, & Pope, Nigek K. Ll. (2010) An application of Keller’s Brand Equity Model in a B2B context. In: Dall’Olmo Riley, Francesca (Ed) Brand Management. Sage Library in Marketing, 1. Sage Publications Ltd., London ; Thousand Oaks, Calif.; New Delhi; Singapore, pp. 221-244.
Source:
BASE