An appraisal of the use of student subjects in marketing research
John J. Burnett ; Patrick M. Dunne
| Year of publication: |
1986
|
|---|---|
| Authors: | Burnett, John |
| Other Persons: | Dunne, Patrick M. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 14.1986, 4, p. 281-327
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001263872