An approach based on the Bass model for analyzing the effects of feature fatigue on customer equity
Mingxing Wu; Liya Wang; Ming Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Wu, Mingxing ; Wang, Liya ; Li, Ming |
| Published in: |
Computational and mathematical organization theory. - Norwell, Mass. [u.a.] : Springer Science + Business Media, ISSN 1381-298X, ZDB-ID 1305080-1. - Vol. 21.2015, 1, p. 69-89
|
| Subject: | Feature fatigue | Bass model | Word-of-mouth effect | Customer equity | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503355