An approach based on the Bass model for analyzing the effects of feature fatigue on customer equity
Year of publication: |
2015
|
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Authors: | Wu, Mingxing ; Wang, Liya ; Li, Ming |
Published in: |
Computational and mathematical organization theory. - Norwell, Mass. [u.a.] : Springer Science + Business Media, ISSN 1381-298X, ZDB-ID 1305080-1. - Vol. 21.2015, 1, p. 69-89
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Subject: | Feature fatigue | Bass model | Word-of-mouth effect | Customer equity | USA | United States | Innovationsdiffusion | Innovation diffusion | Kundenwert | Customer value | Produktentwicklung | New product development |
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