An approach for identifying cannibalization within product line extensions and multi-brand strategies
| Year of publication: |
1994
|
|---|---|
| Authors: | Mason, Charlotte H. ; Milne, George R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 163-170
|
| Publisher: |
Elsevier |