An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies
| Year of publication: |
1994
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|---|---|
| Authors: | Mason, Charlotte H. ; Milne, George R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 31.1994, 2-3, p. 163-170
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