An approach to offer management : maximizing sales with fare products and ancillaries
Ben Vinod, Richard Ratliff, Vikram Jayaram
| Year of publication: |
April 2018
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|---|---|
| Authors: | Vinod, B. ; Ratliff, Richard ; Jayaram, Vikram |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 2, p. 91-101
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| Subject: | Revenue management | Ancillary products | Willingness-to-pay | Bundles | Customer segmentation | Personalization | Controlled experiments | Revenue-Management | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0121-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875298