An artificial intelligence analysis of climate-change influencers' marketing on Twitter
María Teresa Ballestar, Marta Martín-Llaguno, Jorge Sainz
| Year of publication: |
2022
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|---|---|
| Authors: | Ballestar, Maria Teresa ; Martín-Llaguno, Marta ; Sainz, Jorge |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 12, p. 2273-2283
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| Subject: | artificial intelligence | natural language processing | sentiment analysis | social influencers | social networks | Twitter | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Soziales Netzwerk | Social network | Influencer | Marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465187