An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
| Year of publication: |
2020
|
|---|---|
| Authors: | Zha, Dongmei ; Melewar, T.C. ; Foroudi, Pantea ; Jin, Zhongqi |
| Published in: |
International Journal of Management Reviews. - Wiley, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 22.2020, 3 (25.04.), p. 287-317
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijmr.12226 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012282021