An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
Year of publication: |
2020
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Authors: | Zha, Dongmei ; Melewar, T.C. ; Foroudi, Pantea ; Jin, Zhongqi |
Published in: |
International Journal of Management Reviews. - Wiley, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 22.2020, 3 (25.04.), p. 287-317
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Publisher: |
Wiley |
Saved in:
Online Resource
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