An assessment of critical factors affecting modes of entry substitution patterns in foreign product markets
Sam C. Okoroafo
| Year of publication: |
1990
|
|---|---|
| Authors: | Okoroafo, Sam C. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 3.1990, 3, p. 87-103
|
| Subject: | Internationales Marketing | International marketing | Internationale Betriebswirtschaftslehre | International business research | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098469