An attitudinal framework for advertising strategy
[Von] Harper W. Boyd jr.; Michael L. Ray and Edward C. Strong
| Year of publication: |
1972
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|---|---|
| Authors: | Boyd jr., Harper W. ; Ray, Michael L. ; Strong, Edward C. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 2, p. 27-33
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| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002026616