An audience of one : behaviorally targeted ads as implied social labels
Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Summers, Christopher A. ; Smith, Robert W. ; Walker Reczek, Rebecca |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 1, p. 156-178
|
| Subject: | social labeling | self-perceptions | behaviorally targeted advertising | online advertising | digital marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Warenkennzeichnung | Product labelling | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521971