An e-customer behavior model with online analytical mining for internet marketing planning
| Year of publication: |
2006
|
|---|---|
| Authors: | Kwan, Irene S.Y. ; Fong, Joseph ; Wong, H.K. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 41.2006, 1, p. 189-204
|