An ecological definition of ambient communication : a discursive conceptualization
Silvia Biraghi, Rosella C. Gambetti and Guendalina Graffigna
| Year of publication: |
2015
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|---|---|
| Authors: | Biraghi, Silvia ; Gambetti, Rosella C. ; Graffigna, Guendalina |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 1, p. 5-19
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| Subject: | ambient communication | unconventional communication | consumer-brand relationships | guerilla marketing | street marketing | Kommunikation | Communication | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Interne Kommunikation | Internal communication | Konsumentenverhalten | Consumer behaviour | Ambulanter Handel | Itinerant trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514633