An econometric approach to a marketing decision model
Ronald E. Frank and William F. Massy
| Year of publication: |
1971
|
|---|---|
| Authors: | Frank, Ronald E. ; Frank, Ronald Edward ; Massy, William Francis |
| Other Persons: | Massy, William F. (contributor) |
| Publisher: |
Cambridge Mass. [u.a.] : MIT Press |
| Subject: | Ökonometrik | Absatzpolitik | Marktforschung | Einzelhandelsbetrieb | Verbraucher | Entscheidungstheorie | Decision theory | Marketingtheorie | Marketing theory | Entscheidung | Decision | Marketing | Modell |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 224 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 220 |
| ISBN: | 0-262-06037-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000572082