An economic analysis of platform protection in the presence of content substitutability
Guofang Nan, Lina Yao, Yi-Chun (Chad) Ho, Zhiyong Li, and Minqiang Li
| Year of publication: |
2019
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|---|---|
| Authors: | Nan, Guofang ; Yao, Lina ; Ho, Yi-Chun ; Li, Zhiyong ; Li, Minqiang |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 1002-1036
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| Subject: | pricing | online platforms | advertising agency | content agency | content protection | online piracy | platform protection | two-sided platforms | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Werbewirtschaft | Advertising industry | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Theorie | Theory | Protektionismus | Protectionism | Digitale Güter | Digital goods | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1628952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198632