An Effect of Social Media on the Youth Buyer Behaviour for Apparels in Jaipur City : A Study

The last decade witnessed an explosion of social media networks such as Facebook, twitter, you tube, google etc. This added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels in Jaipur city. Youth is conceivably the most complicated demographic group to communicate with. Not only they have a short attention span, they are also subtle in media consumption, indecisive in brand preference, and simply challenging to engage and entertain. Marketers spend millions in marketing research every year trying to predict, or anticipate, changing youth behaviors. It tries to understand the behavior of youth that whether their buying decision are really affected by the social media promotions done by the companies. This will help the companies to know about social media promotions trend in Jaipur