An effective pricing framework in a competitive industry: Management processes and implementation guidelines
| Year of publication: |
2011
|
|---|---|
| Authors: | Hwang, Bang-Ning ; Tsai, Jack ; Yu, Hsiao-Cheng ; Chang, Shih-Chi |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 21141915. - Vol. 10.2011, 3, p. 231-244
|