An effective pricing framework in a competitive industry : management processes and implementation guidelines
Bang-Ning Hwang, Jack Tsai, Hsiao-Cheng Yu and Shih-Chi Chang
| Year of publication: |
2011
|
|---|---|
| Authors: | Hwang, Bang-ning ; Tsai, Jack ; Yu, Hsiao-cheng ; Chang, Shih-chi |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 3, p. 231-243
|
| Subject: | Preismanagement | Pricing strategy | Prognoseverfahren | Forecasting model | Rentabilität | Profitability | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155942