Purpose – The purpose of this paper is to suggest an emerging paradigm by synthesizing what is presented at an Asian Productivity Organization (APO) study meeting. The meeting focuses on business strategy development. The author acts as the Chief Facilitator during the meeting. The paradigm is intended to help CEOs of firms in Asia to re‐model their businesses in light of rising, innovative China. Design/methodology/approach – The APO (Japan) and China Productivity Center (Taipei, Taiwan) recently organized a Taipei study meeting. The theme of the meeting was on “post‐global financial crisis, (small, medium sized enterprises) SMEs' business development strategy”. In‐depth, rich experiences were shared during the discussion following the presentations. Founding CEOs, Presidents and senior leaders from industry were involved from the following countries: India, Indonesia, Iran, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Reflecting upon the materials presented, the author develops, through synthesis, an emerging Asian paradigm for evolving newer business models as part of organizational strategy development. Findings – People always compete in the future. For businesses, besides keeping old customers, it is about the winning of contracts. For example, in the telecom industry, there is intense competition to produce newer, more innovative hand‐held devices. In the coming years, products using Chinese innovation will actively compete in the global marketplace. This pan‐Asia paradigm is useful for CEOs to begin to think about re‐shaping their business model to compete in the next wave. Originality/value – Since the industrial age and up to very recently, ideas, concepts, methods, techniques, inventions, innovations and business models have been “borrowed” from the West by Asians and adapted to local environments. With the global crisis and consequently a deep weakening of Europe and the USA, there is a growing consensus among top management in Asia: that new thinking on management, for example in business modeling, ought to be drawn from the East. Thus, it is timely for the APO to be organizing such a study meeting.
